{"product_id":"apex-hides-the-hurt-a-novel","title":"Apex Hides the Hurt A Novel","description":"\u003cb\u003eThis \"wickedly funny\" (\u003ci\u003eThe Boston Globe\u003c\/i\u003e) \u003ci\u003eNew York Times\u003c\/i\u003e Notable Book \u003cb\u003efrom the \u003cb\u003etwo-time Pulitzer Prize-winning \u003c\/b\u003e\u003c\/b\u003eauthor of \u003ci\u003eThe Underground Railroad\u003c\/i\u003e and \u003ci\u003eThe Nickel Boys\u003c\/i\u003e is a brisk, comic tour de force about identity, history, and the adhesive bandage industry.\u003ci\u003e\u003cbr\u003e\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003eThe town of Winthrop has decided it needs a new name. The resident software millionaire wants to call it New Prospera; the mayor wants to return to the original choice of the founding black settlers; and the town’s aristocracy sees no reason to change the name at all. What they need, they realize, is a nomenclature consultant. And, it turns out, the consultant needs them. But in a culture overwhelmed by marketing, the name is everything and our hero’s efforts may result in not just a new name for the town but a new and subtler truth about it as well.","brand":"OUATB","offers":[{"title":"Default Title","offer_id":48948050723071,"sku":"*R0154190*","price":8.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0487\/5550\/7364\/files\/12680753482686.jpg?v=1785953870","url":"https:\/\/shop.onceuponatimebooks.com\/products\/apex-hides-the-hurt-a-novel","provider":"Once Upon a Time Books AR","version":"1.0","type":"link"}