{"product_id":"what-is-lego","title":"What is LEGO?","description":"\"The LEGO toy company was founded in 1934 by a Danish carpenter who loved making wooden pull toys. From its humble beginnings, the company has lived up to its name--which comes from the Danish phrase meaning to always \"play well\"--encouraging children to use their imagination and build whatever they can dream up. In this book, author Jim O'Connor describes how a simple concept--small plastic bricks that snap together--morphed into a cultural phenomenon\"--","brand":"OUATB","offers":[{"title":"Default Title","offer_id":49046207824127,"sku":"*R0149634*","price":3.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0487\/5550\/7364\/files\/18966553482664.jpg?v=1787093701","url":"https:\/\/shop.onceuponatimebooks.com\/products\/what-is-lego","provider":"Once Upon a Time Books AR","version":"1.0","type":"link"}