Advertising Account Planning: Planning and Managing an IMC Campaign

Author: Jugenheimer, D. W.,Kelley, L. D.

Binding: hardcover

ISBN: 0765625636

Publication Year: 2010

Note: A book in Good condition may show some signs of use or wear. A book in Acceptable condition may contain highlighting/underlining and/or the book may show heavier signs of wear. It may also be ex-library or without dustjacket.

SKU:mon0000641203

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