Brand New: Solving the Innovation Paradox -- How Great Brands Invent and Launch New Products, Services, and Business Models

Author: Maddock, G. Michael,Uriarte, Luisa C.,Brown, Paul B.

Binding: hardcover

ISBN: 0470643595

Publication Year: 2011

Note: A book in Good condition may show some signs of use or wear. A book in Acceptable condition may contain highlighting/underlining and/or the book may show heavier signs of wear. It may also be ex-library or without dustjacket.

SKU:mon0000959675

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