Driving Customer Equity : How Customer Lifetime Value is Reshaping Corporate Strategy

Author: Lemon, Katherine,Zeithaml, Valarie,Rust, Roland

Binding: Hardcover

ISBN: 0684864665

Publication Year: 2000

Note: A book in Good condition may show some signs of use or wear. A book in Acceptable condition may contain highlighting/underlining and/or the book may show heavier signs of wear. It may also be ex-library or without dustjacket.

SKU:mon0000135396

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