Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders (Adweek Book S.)

Author: Morgan, Adam

Binding: hardcover

ISBN: 0471242098

Publication Year: 1999

Note: A book in Good condition may show some signs of use or wear. A book in Acceptable condition may contain highlighting/underlining and/or the book may show heavier signs of wear. It may also be ex-library or without dustjacket.

SKU:mon0001246784

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