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From an Idea to Disney How Imagination Built a World of Magic

From an Idea to Disney How Imagination Built a World of Magic

Book Details

ISBN:
9781328453617   (View on Goodreads)
Author:
Lowey Bundy Sichol   (View on Goodreads)
Binding:
paperback
Publisher:
Houghton Mifflin Harcourt
Condition:
Good - Used
Category:
Chapter Book

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Note: A book in Good condition may show some signs of use or wear. A book in Acceptable condition may contain highlighting/underlining and/or the book may show heavier signs of wear. It may also be ex-library or without dustjacket.

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From an Idea to Disney is a behind-the-movie-screen look into the history, business, and brand of the world's largest entertainment empire. With humorous black & white illustrations throughout, learn about the company behind the world's favorite mouse, Mickey

"I only hope that we never lose sight of one thing--that it was all started by a mouse." --Walt Disney

Today, the Walt Disney Company is the biggest entertainment company in the world with theme parks, TV shows, movie studios, merchandise, the most recognizable cartoon character in the world, Mickey Mouse. But a long time ago, brothers Walt and Roy Disney started out with just an idea. Find out more about Disney's history, the business, and the brand in this illustrated nonfiction book
  • Find out what Walt first intended to name his famous mouse. (Hint: It wasn't Mickey )
  • Discover behind-the-scenes magic of how Walt Disney World is run.
  • Explore the ways the Disney expanded its brand from a little mouse into media, merchandise, and more

*R0058208*

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