Taking Brand Initiative: How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding

Author: Schultz, Majken,Hatch, Mary Jo

Binding: hardcover

ISBN: 0787998303

Publication Year: 2008

Note: A book in Good condition may show some signs of use or wear. A book in Acceptable condition may contain highlighting/underlining and/or the book may show heavier signs of wear. It may also be ex-library or without dustjacket.

SKU:mon0000722026

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