Trading Up: Why Consumers Want New Luxury Goods... And How Companies Create Them (Revised and Updated)

Author: Fiske, Neil,Silverstein, Michael J.

Binding: Hardcover

ISBN: 1591840805

Publication Year: 2004

Note: A book in Good condition may show some signs of use or wear. A book in Acceptable condition may contain highlighting/underlining and/or the book may show heavier signs of wear. It may also be ex-library or without dustjacket.

SKU:mon0003466273

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