Winning at New Products: Accelerating the Process from Idea to Launch, Third Edition

Author: Cooper, Robert G.

Binding: Paperback

ISBN: 0738204633

Publication Year: 2001

Note: A book in Good condition may show some signs of use or wear. A book in Acceptable condition may contain highlighting/underlining and/or the book may show heavier signs of wear. It may also be ex-library or without dustjacket.

SKU:mon0001312356

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